One of the most common corporate gifts is to send a thank you gift. This can be to a long-standing customer or to a partner. There are a number of gifts that you can use for this purpose. It should be related to your business and the accompanying note should be on your company stationary. You can give a gift basket, fine wine set or even flowers depending on your business and the recipient of the gift.
Another reason to send a corporate gift is for good will purposes. Small gifts can be given to potential customers to help build up good business relationships. These should not be the usual stationary or pens but can be related to their personal likes. For example if you know that they are avid golfers then you can send a gift related to this.
Promotional gifts: these are gifts sent to potential customers, established customers and partners. They are used to promote brand awareness and build relationships with both business partners and customers. Sometimes it is just a set of pens or promotional pen. Banks and Real Estate agents give these tokens of appreciation to customers. Stationary can also be used for this purpose and is given by many businesses to their customers.
Seasonal: seasonal gifts can be given to service providers, clients and partners. Firstly you need to make a list so that nobody gets left out. If anyone does not receive a gift this can create bad feeling among workers and clients especially. If there are a lot of people to give gifts to then it is best to give the same gift to everyone. Gift baskets are popular gifts and wine is also given quite a lot.
Office colleagues: sometimes an employee has done a great job at the office. The gift should be general and not personal. Gift cards for around $25 are good presents to give. These are often in the form of certificates for department stores or even restaurants. Service providers also prefer cash like gift certificates.